Web 2.0 tools are doing a wonderful job of providing consumers with cool and
productive new ways of performing common, simple tasks over the Internet.
These tools primarily perform a single task such as allowing consumers to
manage their photos, read their favorite newsfeeds, express themselves online
through blogs, and communicate with friends via social networks. However, the
business environment is usually much more complex since the end user needs to
accomplish a series of tasks. As a result, the solutions used in a business
environment tend to be broader in scope and require tools with richer
functionality and higher standards of robustness and security.
Another key difference is that enterprise “communities” already
exist and tools are used to improve the degree of collaboration between the
members of this “community.” In contrast, consu... (more)