Avinoam Nowogrodski

Web 2.0 tools are doing a wonderful job of providing consumers with cool and productive new ways of performing common, simple tasks over the Internet. These tools primarily perform a single task such as allowing consumers to manage their photos, read their favorite newsfeeds, express themselves online through blogs, and communicate with friends via social networks. However, the business environment is usually much more complex since the end user needs to accomplish a series of tasks. As a result, the solutions used in a business environment tend to be broader in scope and require tools with richer functionality and higher standards of robustness and security.  Another key difference is that enterprise “communities” already exist and tools are used to improve the degree of collaboration between the members of this “community.” In contrast, consu... (more)